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We donate 50% of our net profits to charity

We are in business to help others.

Why such a high percentage giveback? We love the idea of shared prosperity and shared responsibility. Doing business for us is not about maximizing shareholder wealth, but about helping people through our products and creating value for multiple stakeholders — including our customers, our employees, our partners, and the communities we do business in. We believe in the power of community and collective efforts to bring about incremental change.

We will periodically rotate the charities we support, and will begin with cancer-related charities. Please check this page for updates.

Please feel free to email us at with suggestions of your favorite charity to support! 

RĒDEN is proud to support American Cancer Society® in their mission to free the world from cancer. #ACS does not endorse any service or product.

Explore RĒDEN x American Cancer Society #WalkWithPurpose Stories:

RĒDEN | American Cancer Society: #WalkWithPurpose Partnership

RĒDEN American Cancer Society Logo
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