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Paying it Forward with THE ELK

Paying it Forward with THE ELK

This month we are teaming up with local NYC coffee shop THE ELK to support two of our favorite charities World Central Kitchen and Apex for Youth. THE ELK is more than a West Village coffee shop and general store, it is a hub for community. A place where people make meaningful connections and form relationships. Brought together by a shared appreciation of coffee, THE ELK community has become a space to form friendships, adopt pets, learn something new, to support and be supported, and even find love! We feel a little less alone when we are in community, and we are stronger when we join hands.
THE ELK Coffee Shop

In celebration of community and AAPI Heritage month, we invite you to join us in supporting World Central Kitchen (whose vital work feeds others in crisis) and Apex for Youth (which supports underserved Asian and immigrant youth through mentoring and educational programs). Here’s how it works:
RĒDEN x THE ELK Donation Challenge
Donate and learn more about World Central Kitchen at and Apex for Youth at

In a continuation of our #WalkWithPurpose series, over the next few weeks we will share stories from THE ELK: team members, customers and from the Founder Claire Chan herself. These individual stories show us how a simple love of coffee can bring people together and form a beautiful tapestry that we call community.


* This donation challenge to World Central Kitchen and Apex for Youth will end on May 31, 2022 at 11:59 pm EST. For redemption, please email a donation receipt dated May 2022 to for at least USD $20 total to either or both charities. You will be issued a 10% discount code for use on your next purchase valid until May 31, 2022 11:59 pm EST at and For THE ELK in-store 10% discount, please show a copy of your donation receipt at the register (valid at West Village and NoLita locations).
** To enter into drawing, please email a donation receipt dated May 2022 to for at least USD $100 total to either or both charities. 10% discount terms & conditions same as $20+ donation details. Winner will be chosen at random and notified on or before midnight on June 7, 2022 at 11:59 pm EST via email. Open to US residents and persons aged 18+ years only. By entering, entrants confirm they are 18+ years of age and a US resident.
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